Amazon, Tripadvisor and other companies team up to battle fake reviews while FTC seeks to ban them

Phony reviews have long plagued online marketplaces despite their efforts to eradicate it. — AP

NEW YORK: Some of the most used platforms for travel and online shopping said Tuesday (Oct 17) they’re going to team up to battle fake reviews.

Amazon, reviews site Glassdoor and Trustpilot as well as travel companies Expedia Group, Booking.com and Tripadvisor said in an announcement they’re launching a coalition that aims to protect access to "trustworthy consumer reviews" worldwide.