The new version of Sora will be available to users in the US and other markets from Monday, the company said in a livestreamed presentation. — Reuters
OpenAI is rolling out an artificial intelligence system called Sora that can generate realistic-looking videos from text prompts, nearly 10 months after the startup first publicly previewed the technology.
The new version of Sora will be available to users in the US and other markets from Monday, the company said in a livestreamed presentation.
With Sora, OpenAI is working to keep pace with a growing number of startups that now offer tools to spit out short clips quickly and more cheaply than creating video from scratch - potentially upending the livelihoods of many in Hollywood. The list of rival AI video companies includes Pika, Haiper and Runway AI, the last of which recently partnered with a studio to train a new AI model and explore how the technology can be used in film production.
After OpenAI teased Sora in February, the ChatGPT maker began courting film studios, media executives and talent agencies in a series of meetings. OpenAI also granted access to a number of artists, as well as a few big-name actors and directors, to try out the service.
Early on, Sora’s capabilities were limited, however. In an early test, Bloomberg News found Sora struggled with stray body parts and a mixed understanding of physics. It also required noticeably more time to generate each video than users might be accustomed to with an image generator or chatbot.
This week’s announcement came as part of what OpenAI has said will be 12 days of livestreamed product events. Last Thursday, OpenAI kicked off the launch series by introducing a US$200 (RM885) ChatGPT Pro option, with unlimited access to its most powerful AI models. – Bloomberg
