Do I need it? ‘Underconsumption core’ trends on TikTok

Textile artist Sophie Canter (2nd from left) teaches a ‘Mending 101’ workshop in the Georgetown neighbourhood in Washington, DC on Aug 3, 2024. Activities and crafts focusing on low-consumption are gaining popularity on and offline amid financial hardship and purchasing fatigue. — AFP

WASHINGTON: Exhausted from a rising cost of living in the United States and non-stop ads, some young adults on TikTok are pushing back.

"When every moment of your life feels like you're being sold something and the price of said item keeps going up, people will burn out on spending money," Kara Perez, an influencer and financial educator, told AFP.