They've taken over social networks, from Instagram to TikTok to LinkedIn. In just a few years, influencers have become the new symbols of success. They've become so popular that many working people are contemplating a career change to become influencers themselves.
The figures speak for themselves. Fifty-four percent of 18-60 year-olds would be willing to quit their current job to become a full-time influencer, if they could afford it, according to a survey by influencer marketing platform IZEA.* Surprisingly, 45-60 year-olds are more likely than their younger counterparts to be tempted by this profession (60.1% vs. 49.6% for 18-29 year-olds).
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