Alibaba bets on Taobao, Tmall clothing merchants to compete overseas against Shein, Temu


Alibaba’s pan-clothing global free shipping plan offers qualified merchants a new way to sell their products overseas. — SCMP

Alibaba Group Holding aims to supercharge the business of clothing merchants on Chinese shopping platforms Taobao and Tmall with overseas shipment subsidies, as the e-commerce giant intensifies competition against Shein and Temu.

Eligible merchants on Taobao and Tmall can enroll in Alibaba’s new pan-clothing global free shipping plan, so they can sell their products directly to consumers in several markets outside the mainland, the Hangzhou-based company said in a statement in response to the South China Morning Post’s inquiry. Alibaba owns the Post.

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