Opinion: The chef is human. The reviewer isn’t.


A new study showed people real restaurant reviews and ones produced by AI – they couldn’t tell the difference. — The New York Times

The White Clam Pizza at Frank Pepe Pizzeria Napoletana in New Haven, Connecticut, is a revelation. The crust, kissed by the intense heat of the coal-fired oven, achieves a perfect balance of crispness and chew. Topped with freshly shucked clams, garlic, oregano and a dusting of grated cheese, it is a testament to the magic that simple, high-quality ingredients can conjure.

Sound like me? It’s not. The entire paragraph, except the pizzeria’s name and the city, was generated by GPT-4 in response to a simple prompt asking for a restaurant critique in the style of Pete Wells.

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