YouTube and Instagram outpace Netflix in some countries

According to Omdia, short formats have won over consumers, who are turning to platforms that favor such content. — AFP Relaxnews

When it comes to streaming, YouTube is still tops. The video platform is the global leader, ahead of Instagram and Netflix. Whether on dedicated streaming platforms or social networks, one thing's for sure: short-form video is popular and can generate the big bucks, according to a study by Omdia.

YouTube continues to reign supreme in the world of video streaming. “With over 2.7 billion active users in 2024, YouTube remains the top choice for video content, offering a diverse range of videos that cater to all interests and age groups,” said Maria Rua Aguete, Senior Research Director at Omdia, at a conference in Toledo, Spain, according to Variety.