In April, US TV viewers watched more YouTube than Netflix

YouTube is dominating the competition for TV viewers. Coming in ahead of Netflix but behind Disney, Youtube also had the second-highest percentage of US TV usage in April 2024. — AFP Relaxnews

In the battle for TV viewers, YouTube is riding high. According to Nielsen, the video streaming company scored the second-highest share of TV usage in the US in April 2024, behind Disney but ahead of Netflix.

Disney has found a winning formula. In the United States, consumers have a wide choice of television content on offer, from shows to movies to documentaries. However, when it comes to choosing a content provider, US TV viewers turn first and foremost to Disney.