Companies crave fresh data to train AI models. This startup’s recipe? Data made from scratch – by AI

Gretel AI co-founders (l-r) Golshan, Alex Watson, John Myers. — Gretel AI/The New York Times

Ever since OpenAI’s ChatGPT sparked the generative AI boom in 2022, it’s been clear that having the right data, and enough of it, is essential to creating an AI model that is accurate, reliable, and efficient.

The problem? The best data, particularly specialised “expert” data in specific domains like health and finance, is in short supply.