Gen Z founder has built a multimillion-dollar business off people who don’t want a desk job

The 25-year-old CEO of the multimillion-dollar digital marketplace Whop says Gen Z ‘hate hate the offices they don’t like’ – so he’s decked out his Brooklyn HQ with a sauna, steam room, photo wall and podcast studio. — Courtesy of Whop/The New York Times

Steven Schwartz was just 13 years old when he started his first side hustle. Like many teenage boys his age, he wanted a pair of sneakers – the Nike Kobe 7 Easter shoe, to be exact – but his parents wouldn’t pay for them.

Instead of stomping his foot in protest, he found a like-minded teen on Facebook, Cameron Zoub, to help him build a bot which would buy limited-edition sneakers for people before they sell out.