US coffee chain CEO says Steve Jobs ‘screamed in his face’ telling him to fire his entire leadership team – and he was right

Schultz turned to Jobs (right) for advice about running Starbucks. — Getty Images/Fortune/The New York Times

In 2008 Apple founder Steve Jobs “screamed” in the face of then-Starbucks CEO Howard Schultz, encouraging the coffee chain boss to fire his leadership team.

Schultz is a familiar face at the helm of the Seattle-founded brand, having had three separate tenures in the corner office. His first was in 1987 – when he and local investors purchased the brand – until 2000 when he took a step back to focus on global expansion as chief strategist.