They’re ignoring MrBeast’s rules of YouTube, and thriving

In a nod to how well his methods have worked, copycats have sprung up across the platform, putting twists on the MrBeast-approved strategies for thumbnails and titles and stunts. — AFP

Late last year, Zackary Smigel, a YouTube creator, made a video titled “Why Is YouTube Like This?” By “this” he meant that the platform was filled with videos that have sensationalised titles, heavily edited content and grabby thumbnails, often featuring a person’s emotive face.

A more succinct way of putting it: Why is everyone on YouTube doing an imitation of MrBeast?