Consumer groups accuse Temu of manipulating online shoppers

The groups accuse Temu of ‘failing to protect consumers and for using manipulative practices which are illegal’, known as dark patterns, and demanded an investigation. — AFP

BRUSSELS, Belgium: European consumer groups on May 16 accused Chinese shopping app Temu of using "manipulative techniques" to force users to spend more and other violations of a landmark EU tech law.

One of the fastest-growing apps, Temu only entered the EU market in April 2023 and says it has on average around 75 million monthly active users in the 27-country bloc.