Apple will revamp Siri to catch up to its chatbot competitors

Apple plans to announce that it will bring generative AI to iPhones after the company’s most significant reorganisation in a decade. — Amy Matsushita-Beal/The New York Times

Apple’s top software executives decided early last year that Siri, the company’s virtual assistant, needed a brain transplant.

The decision came after executives Craig Federighi and John Giannandrea spent weeks testing OpenAI’s new chatbot, ChatGPT. The product’s use of generative artificial intelligence, which can write poetry, create computer code and answer complex questions, made Siri look antiquated, said two people familiar with the company’s work, who didn’t have permission to speak publicly.