Apple’s new iPad ad leaves its creative audience feeling … flat

Customers and employees crowd an Apple store in Grand Central Station on Tuesday, on Aug. 1, 2023. Apple’s latest iPad Pro has a more powerful chip inside, but a new ad for the device has been criticised in some circles. — The New York Times

The trumpet is the first thing to be squished. Then the industrial compressor flattens a row of paint cans, buckles a piano and levels what appears to be a marble bust. In a final act of destruction, it pops the eyes out of a ball-shaped yellow emoji.

When the compressor rises, it reveals Apple’s latest commodity: the updated iPad Pro.