Amazon empowers Alexa with generative AI

An Amazon Echo device. Amazon has unveiled a slew of gadgets and an update to its popular voice assistant Alexa, infusing it with more generative AI features to better compete with other tech companies who've rolled out flashy chatbots. During a demonstration in Washington D.C. on Wednesday, Sept. 20, 2023, Amazon’s devices chief Dave Limp said the latest language model will allow consumers to have more human-like conversations with a ‘smarter and more conversational’ Alexa. — Amazon via AP

ARLINGTON, United States: Amazon’s popular Alexa digital assistant is about to be supercharged with the powers of generative artificial intelligence, the company said on Wednesday, as the tech giant steps into the AI race dominated by ChatGPT, Google and Microsoft.

Voice assistants like Alexa or Apple's Siri are often designated as perfect candidates to have their sometimes-glitchy and robot-like technology streamlined with capabilities of generative AI.