Google postpones phasing out of ad cookies in Chrome browser


  • Internet
  • Wednesday, 24 Apr 2024

Chrome browser.  Photo by PhotoMIX Company httpswww.pexels.comphotogoogle-website-on-the-electronic-device-screen-5494323

Google said it hopes to eliminate third-party cookies early next year, provided it can come to an agreement with regulators. — Photo by PhotoMIX Company: https://www.pexels.com/photo/google-website-on-the-electronic-device-screen-5494323/

Google delayed its plan to phase out cookies, software that lets marketers track users, in its Chrome browser this year, pushing to 2025 a move that will ultimately transform how advertisements are targeted on websites.

The Alphabet Inc company said in a blog post Tuesday that it’s still working with the ad industry and regulators on the plan, including the UK’s Competition and Markets Authority, which is conducting a review of Google’s practices. Google said it hopes to eliminate third-party cookies early next year, provided it can come to an agreement with regulators.

Uh-oh! Daily quota reached.


Experience an ad-free unlimited reading on both web and app.


Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Others Also Read


Want to listen to full audio?

Unlock unlimited access to enjoy personalise features on the TheStar.com.my

Already a member? Log In