Google to phase out cookies for 1% of Chrome users in early 2024


Cookies are software that help track users as they browse the Internet, providing marketers a way to target ads based on a person’s web interests. — Reuters

Alphabet Inc’s Google will phase out third-party cookies for 1% of the users of its Chrome browser in the first quarter of 2024, a key step in a plan that will upend how advertisements are targeted on websites.

The company reiterated its pledge to phase out third-party cookies in Chrome more broadly in the second half of 2024. Cookies are software that help track users as they browse the Internet, providing marketers a way to target ads based on a person’s web interests.

Unlock 30% Savings on Ad-Free Access Now!

Monthly Plan

RM13.90/month
RM9.73 only

Billed as RM9.73 for the 1st month then RM13.90 thereafters.

Annual Plan

RM12.33/month
RM8.63/month

Billed as RM103.60 for the 1st year then RM148 thereafters.

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Others Also Read


Want to listen to full audio?

Unlock unlimited access to enjoy personalise features on the TheStar.com.my

Already a member? Log In