Google to phase out cookies for 1% of Chrome users in early 2024

Cookies are software that help track users as they browse the Internet, providing marketers a way to target ads based on a person’s web interests. — Reuters

Alphabet Inc’s Google will phase out third-party cookies for 1% of the users of its Chrome browser in the first quarter of 2024, a key step in a plan that will upend how advertisements are targeted on websites.

The company reiterated its pledge to phase out third-party cookies in Chrome more broadly in the second half of 2024. Cookies are software that help track users as they browse the Internet, providing marketers a way to target ads based on a person’s web interests.