Customers look at iPhones during the opening of the new Apple Inc Jingan store in Shanghai, China, on Thursday, March 21, 2024. The Cupertino, California-based company has struggled to sustain sales in the world’s biggest smartphone market since the debut of its latest iPhone generation in September. — Bloomberg
Apple Inc’s iPhone shipments slid a bigger-than-projected 10% in the March quarter, reflecting flagging sales in China despite a broader smartphone industry rebound.
The company shipped 50.1 million iPhones in the first three months, according to IDC’s preliminary figures, falling shy of an average of analyst estimates compiled by Bloomberg of 51.7 million units for the period.
