South Korea probes Temu over alleged false ads, unfair practices

The head of South Korea's Personal Information Protection Commission told reporters this month that the body is looking into how Temu and Alibaba's AliExpress have been collecting and using people's data, according to Yonhap. — AFP

SEOUL: South Korean regulators are investigating the hugely popular Chinese shopping app Temu on suspicion of false advertising and unfair practices, the Yonhap news agency reported on April 8.

With sometimes astonishingly low prices and a huge variety of items, Temu has enjoyed rapid growth in dozens of countries since it was launched in 2022 by Chinese ecommerce giant PDD Holdings.