China’s Temu drops ad campaign over personal data use fears

The terms of the offer reportedly stated that Temu is granted the right to use for life, and without notice, much of a client’s personal data. — AFP

PARIS: Chinese online marketplace Temu said on March 30 it would drop an advertising offer in which clients could gain vouchers in exchange for surrendering their personal data for an indefinite period.

The campaign, launched last month in England and later in France, promised vouchers of up to €100 (RM509) if a client downloaded the Temu shopping app and invited another person to sign up.