Apple explores home robotics as potential ‘next big thing’ after car fizzles


With robotics, Apple could gain a bigger foothold in consumers’ homes and capitalise on advances in artificial intelligence. But it’s not yet clear what approach it might take. — AP

Apple Inc has teams investigating a push into personal robotics, a field with the potential to become one of the company’s ever-shifting “next big things”, according to people familiar with the situation.

Engineers at Apple have been exploring a mobile robot that can follow users around their homes, said the people, who asked not to be identified because the skunk-works project is private. The iPhone maker also has developed an advanced table-top home device that uses robotics to move a display around, they said.

Get 20% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 11.12/month

Billed as RM 11.12 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 9.87/month

Billed as RM 118.40 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Others Also Read