Project Titan struggled nearly from the start, with Apple changing the team’s leadership and strategy several times. — Bloomberg
Apple Inc is cancelling a decade-long effort to build an electric car, according to people with knowledge of the matter, abandoning one of the most ambitious projects in the history of the company.
Apple made the disclosure internally on Feb 27, surprising the nearly 2,000 employees working on the project, said the people, who asked not to be identified because the announcement wasn’t public. The decision was shared by chief operating officer Jeff Williams and Kevin Lynch, a vice president in charge of the effort, according to the people.
