People walk past a Samsung Electronics booth during CES 2024, an annual consumer electronics trade show, in Las Vegas, Nevada, U.S. January 9, 2024. REUTERS/Steve Marcus/ File Photo
SEOUL (Reuters) -Samsung Electronics plans to use a chip making technology championed by rival SK Hynix, five people said, as the world's top memory chipmaker seeks to catch up in the race to produce high-end chips used to power artificial intelligence.
The demand for high bandwidth memory (HBM) chips has boomed with the growing popularity of generative AI. But Samsung, unlike peers SK Hynix and Micron Technology, has been conspicuous by its absence in any dealmaking with AI chip leader Nvidia to supply latest HBM chips.
