AI is shaking up web searches on mobile

Scribbling over the bag in this picture on your smartphone, brings up web search results about this model and other similar products. — AFP Relaxnews

Google has announced a series of new features to facilitate web searches on mobile, boosted, in certain cases, by generative AI. The idea is to be able to launch a search at any time from any media format (video, photo, text) without having to switch applications.

Google's most striking announcement is undoubtedly the "Circle to Search" feature. As its name suggests, this allows you to search the web for something featured in an image that you circle, highlight or scribble over directly on your smartphone screen. And it works equally well for video (with freeze-frame). Simply select an item (or product) that interests you, and you'll immediately get information about it, overlaid on the same screen.