Samsung packs newest Galaxy S24 smartphones with AI functions to beat Apple

FILE PHOTO: A worker waters a flower bed next to the logo of Samsung Electronics during a media tour at Samsung Electronics' headquarters in Suwon, South Korea, June 13, 2023. REUTERS/Kim Hong-Ji/File Photo

SEOUL (Reuters) - Samsung Electronics latest premium smartphones, unveiled on Wednesday, will have multiple AI functions, such as simultaneous translation of foreign language phone calls, in the company's latest push to challenge Apple.

Apple topped Samsung in 2023 smartphone shipments, according data provider International Data Corporation, dethroning Samsung for the first time since 2010 as demand for premium devices - a segment Apple dominates - outpaces market growth.