TikTok, LVMH work on plan to limit fake items sold on the app

The deal could be a major move to help TikTok Shop’s reputation among brands and shoppers in key new markets. — AP

Luxury conglomerate LVMH is in discussions with TikTok and its parent company ByteDance Ltd on a plan for limiting counterfeit products sold on the popular video-sharing app.

The aim is to work together to achieve an "elevated shopping experience” as TikTok expands its marketplace globally, said Toto Haba, senior vice president of global omni-marketing for Benefit Cosmetics, a beauty brand owned by LVMH, Europe’s largest luxury company.