Report: YouTube launched ‘global effort’ to crack down on ad blockers

According to a YouTube support page, the company said they may block video playbacks for users who continue to use ad blockers. — Reuters

Streaming platform YouTube is intensifying efforts to prevent users from using ad blockers, according to a report by The Verge.

Back in June, the company confirmed that it was conducting a small experiment to disable videos for users with ad blockers. In a new statement to the Verge, the company said it has “launched a global effort” to encourage users to allow ads or try YouTube Premium, its subscription service promising ad-free access to content and other perks such as background play.