The bumper ad format was first introduced in 2016 where it was described as ‘little haikus of video ads' by the company. The ads may play before, during or after a video and viewers do not have the option to skip the ads. — AFP Relaxnews
YouTube may be testing ways to play more advertisements before users can watch a video on the platform, according to a report.
Gizmochina stated that a number of users took to Twitter claiming that they have to watch up to five advertisements, which they are not given the option to skip, before their chosen video plays. One of the tweets includes a photo indicating three out five ads are playing before the user can watch the video.
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