Google’s 2019 ‘Code Yellow’ blurred line between search, ads

Google maintains a firewall between its ads and search teams so that its engineers can innovate on Google’s search engine, unsullied by the influence of the team whose goal is to maximise advertising revenue. But in February 2019, testimony at the antitrust trial revealed Tuesday, Google internally declared a “Code Yellow” amid concerns the company might not meet its goals for search revenue for the quarter. — Photo by Solen Feyissa on Unsplash

The former head of search at Alphabet Inc’s Google told colleagues in February 2019 that his team was “getting too involved with ads for the good of the product and company”, according to emails shown at the US Justice Department’s landmark antitrust trial against the search giant.

Google maintains a firewall between its ads and search teams so that its engineers can innovate on Google’s search engine, unsullied by the influence of the team whose goal is to maximise advertising revenue. But in February 2019, testimony at the antitrust trial revealed Tuesday, Google internally declared a “Code Yellow” amid concerns the company might not meet its goals for search revenue for the quarter.