‘Einstein’s brain for sale’: Online China vendor claims bizarre virtual cerebrum makes you smarter, sells 20,000 units at less than 65sen each

Experts say strange virtual brain product can work because it gives buyers ‘confidence and pleasure’. Some on mainland social media claim it works while many more ridicule product and question IQ of people who buy it. — SCMP

A cut-price, brain-power-improving “product” marketed as “Einstein’s brain” which is bizarrely instilling confidence and joy in those who buy it has gone viral in China.

People on the online shopping platform Taobao said potential customers are told that after they pay a nominal fee they will develop a brain like the famous, German-born theoretical physicist, Albert Einstein, according to the Yangtze Evening News.