Factbox-Apple spruces up products with AI but avoids the buzz word

People use cameras and phones as Apple's Vision Pro headsets are on display at Apple's annual Worldwide Developers Conference at the company's headquarters in Cupertino, California, U.S. June 5, 2023. REUTERS/Loren Elliott

(Reuters) - Apple did not once mention the word AI at its developers conference on Monday, but the iPhone-maker quietly added the technology that has taken Wall Street by storm to many of the features and updates it unveiled.

The omission was in contrast to how other tech giants such as Alphabet-owned Google and Microsoft have approached the hype recently, including talking about AI during earnings calls and at events on how they are embracing the technology.

Instead, Apple used words such as "transformer language model", "machine learning" and "ML", when talking about the company's AI efforts.

The company unveiled a costly augmented-reality headset called the Vision Pro, which uses AI, while also adding AI for smaller, incremental upgrades to some of its products and apps.

Here are some of the products that received AI upgrades:

Product Feature

Journal New journaling app uses on-device machine

learning (ML) to suggest writing prompts based

on users' data such as photos, location, music

and more.

Autocorrect Using an AI-powered language model and machine

learning, the improved functionality delivers

better predictive text recommendations, in

line with user's writing style. The dictation

feature was also improved.

Voicemail Live voicemail, powered by on-device neural

engine, generates live transcript as the

caller records their message.

PDFs in iPad New iPadOS 17 uses machine learning to

identify fields in a PDF document, helping

users quickly fill them in.

Live Speech New accessibility feature allows users to type

what they want to say and have it read aloud

during phone, FaceTime and in-person


Personal Gives users at risk of speech loss the option

voice to create a voice that sounds like theirs.

Photos app New ML features allow the iPhone to recognize

more photos of user's favorite people, as well

as their cats and dogs.

Video New MacOS Sonoma introduces Presenter Overlay,

conferencing a video effect that shows the user on top of

the content they are sharing and triggers

certain chat reactions using hand gestures.

Audio New software update to AirPods delivers

technology personalized audio experience, including

automatically changing media settings based on

user's preferences and environmental

conditions. During in-person interaction,

AirPods will automatically lower volume and

enhance voices in front, while reducing

background noise.

(Reporting by Yuvraj Malik, Chavi Mehta and Jaspreet Singh in Bengaluru)

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