Nokia redesigns logo because people think it still makes mobile phones

Nokia’s new logo is displayed before GSMA’s 2023 ahead of the Mobile World Congress (MWC) in Barcelona, Spain on Feb 26, 2023. The brand revamp comes alongside a set of new strategic pillars intended to enable faster growth as the world increasingly adopts fifth-generation mobile technologies. — Reuters

Finnish 5G equipment maker Nokia Oyj has redesigned its logo to stop people from associating it with mobile phones – a business it left almost a decade ago.

The brand revamp, announced on Feb 26, comes alongside a set of new strategic pillars intended to enable faster growth as the world increasingly adopts fifth-generation mobile technologies.