Apple’s latest iPhones sell at US$100-plus discounts in China

Employees during lunch hours at a Foxconn Technology Group plant in Zhengzhou, Henan province, China. Apple last week reported its first quarterly revenue decline since 2019, blaming output disruptions at its biggest manufacturing partner in China as well as sputtering global demand. — Bloomberg

Apple Inc’s latest iPhones are selling at discounts of more than US$100 (RM430) in China, an unusually steep price cut just months after launch that suggests dwindling demand for even its highest-end devices.

JD.com Inc and state carrier China Mobile Ltd are among the retailers taking 800 yuan (US$118/RM507) off the iPhone 14 Pro range over 11 days. Retailers in the southern electronics hub of Shenzhen have also begun cutting prices for the same handsets by 700 yuan, the official China Securities Journal reported after visiting outlets around the city. Apple’s own local website, meanwhile, continued to offer devices at regular prices.