Australia investigates online influencers over false advertising

Influencers will be investigated in the coming weeks after more than 150 tip-offs from consumers, the Australian Competition and Consumer Commission said in a statement on Jan 27. — Reuters

Australia has announced a crackdown on social media influencers across platforms including TikTok, YouTube and Instagram, with more than 100 accounts expected to be investigated regarding false testimonials and endorsements after tip-offs from the public.

Influencers will be investigated in the coming weeks after more than 150 tip-offs from consumers, the Australian Competition and Consumer Commission said in a statement on Jan 27.