Australia regulator to probe social media influencers for false endorsements

FILE PHOTO: Facebook and TikTok apps are seen on a smartphone in this illustration taken February 27, 2022. REUTERS/Dado Ruvic/Illustration

SYDNEY (Reuters) - Australia's competition regulator said on Friday it would check whether influencers on social media platforms had failed to disclose their affiliation with the brands they were promoting.

The Australian Competition and Consumer Commission (ACCC) said it would look at more than 100 influencers after several consumers informed the regulator about some endorsements and testimonials which they said were misleading.