UK farmers earn more money as social media influencers after rough year

A farmer delivers winter feed to his cattle at a dairy farm near Thame, UK. American farmers started showing off their lives and work a few years ago, now their UK counterparts are following suit to boost unstable incomes. Some are making more money from YouTube than growing food. — Bloomberg

British farmers are facing a difficult harvest. Costs are up almost a third from last year according to government figures, low rainfall and record temperatures have led to poor yields and labour shortages mean some crops are left rotting in the fields.

In a bid to diversify their income, some farmers are turning to social media. American farmers started showing off their lives and work a few years ago, now their UK counterparts are following suit to boost unstable incomes. Some are making more money from YouTube than growing food.