TikTok is gaining ground as a more popular source of entertainment than Netflix

On TikTok, some accounts let users watch episodes or movies in several parts. — Photography Ilina Yuliia/Shutterstock/AFP Relaxnews

The sky's the limit for TikTok, it seems. The platform continues to win over more and more users, some of whom now even prefer the social network to Netflix.

Could TikTok soon overshadow Netflix in the US? So suggests new research from YPulse, with its Media Consumption Monitor Survey, conducted in October 2022 among approximately 1,500 Americans between the ages of 13 and 39. While Netflix still holds the top spot among the most-used platforms for watching videos, scoring 69% of responses among Gen Z users, TikTok follows closely behind, taking second place with 60%. This signals growth for the Chinese social network since, in the firm's April report, 58% of Generation Z users cited TikTok as their go-to site, compared to 72% for Netflix.