How Meta and Twitter plan to compete with TikTok in the realm of video

For the moment, the Make-A-Video tool is not yet available to users. — AFP Relaxnews

Video has become a major part of the social networking landscape since TikTok arrived on the scene. Since that time, the behemoths of Meta and Twitter have revised their strategies to better adapt to the demand and take on the Chinese giant. Here’s the lowdown.

Even Instagram has decided to prioritise videos over photos on its platform. Platforms are continuing to develop new features in order to promote video content. Twitter recently unveiled a new option that will allow users to watch videos shared in a tweet in full screen by simply clicking once on the video. This more immersive display will be rolled out to users with the English version of the application in the coming days, but only on iOS for the moment.