Social networks are no longer just platforms for chatting and sharing opinions and pictures; they have become true spaces for exhibiting and realizing creative projects. Snapchat has rolled out its "director mode" globally, allowing users to edit videos directly from its application. A way to take on TikTok?
The Chinese social network has long offered such a feature. In an attempt to compete with the success and popularity of TikTok's editing tool, other social networks are going all in on creative functions by offering their own version. Now it's Snapchat's turn to boost editing options for users. The social network announced the rollout of "director mode" offering different shooting and editing tools for content creation. The "director mode" has been fully rolled out for iOS users and in the coming weeks Android users will also get access to the "dual camera" functionality.
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