Customers shop at an Apple Store on the first day of sale for the Apple iPhone 14 in Beijing, China, Friday, Sept. 16, 2022. — AP
The latest iPhone hits global stores on Sept 16 (Sept 23 in Malaysia), and Apple Inc is counting on well-heeled shoppers to make the device a hit during a year of roaring inflation and shaky technology spending.
The iPhone 14 lineup reserves the best features for the high-end Pro models costing at least US$1,000 (from RM5,299 in Malaysia). And based on preorder data, the strategy is already working with consumers, who have turned the most expensive new iPhone into the most popular version.
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