Apple offers adventure watch, satellite SOS iPhone – and steady prices

The new iPhone 14 (pic) will start at US$799 (from RM4,199 in Malaysia) and the iPhone 14 Plus at US$899 (from RM4,699) and be available for preorder locally starting Sept 16. The iPhone 14 Pro will cost US$999 (from RM5,299) and the iPhone 14 Pro Max US$1,099 (from RM5,799) and be available locally on Sept 23, with preorders also starting from Sept 16. — Reuters

Apple Inc on Sept 7 avoided price hikes of its best-selling iPhones during its biggest product launch of the year, focusing on safety upgrades rather than flashy new technical specs with the exception of a new adventure-focused watch.

The iPhone maker leaned into safety technologies like the ability to detect a car accident and summon a rescue from a remote mountaintop to add allure to its devices. Apple positioned itself as the brand to allow users to pursue excitement and adventure – with a safety net.