The new iPhone 14 Plus is exhibited at an Apple event at their headquarters in Cupertino, California, US on Sept 7, 2022. — Reuters
SINGAPORE: Apple Inc on Sept 7 kept prices for its latest iPhone stable in the United States, but raised prices in some Asian countries where currencies have dropped against the dollar in the past year.
Buyers of the basic iPhone 14 in Japan – where the yen has slumped 24% since September – will pay 20% more than they did for the iPhone 13 when it was launched a year ago at 99,800 yen (RM3,121).
The iPhone 13 currently costs 107,800 yen (RM3,371) in Japan. Earlier this year, Apple hiked the price of the model by nearly a fifth to 117,800 yen (RM3,684) after the yen weakened.
In Malaysia, prices for the iPhone 14 Pro now start at RM5,299, while the larger Pro Max is now at least RM5,799. The basic model of the iPhone 14 costs RM4,199 onwards.
In China, though, Apple’s third-largest market after the United States, the company priced the iPhone 14 at 5,999 yuan (RM3,878) – the same as the iPhone 13 launch price – despite a 7% drop in the currency.
Analysts have said Apple should brace for a weakening of demand in China, where the economy has been hurt by a series of Covid-19 lockdowns that have squeezed consumer spending.
Apple’s April-June quarterly revenue in Greater China fell 1% after a streak of strong quarters in the region.
The company had previously announced discounts on iPhones in China, where the iPhone 13 is now available at 5,399 yuan (RM3,492). – Reuters
