Sundar Pichai says Google ‘pro-competitive’, sees vibrant tech market

A building on Google’s Mountain View campus. Pichai said the company is ‘pro-competitive’ and named companies including Apple Inc and Microsoft Corp as competitors in the advertising business and TikTok as a rival in the video space. — Los Angeles Times/TNS

Sundar Pichai, chief executive officer of Google parent Alphabet Inc, defended the Internet-search giant against claims that it is anticompetitive, citing established rivals in the digital advertising market and upstart mobile app TikTok as examples of robust competition in technology.

Pichai made the remarks late Sept 6 at the Code Conference in Los Angeles. He said the company is “pro-competitive” and named companies including Apple Inc and Microsoft Corp as competitors in the advertising business and TikTok as a rival in the video space. He said that YouTube Shorts, Google’s TikTok competitor, is off to a “great start”.