Alibaba Group Holding Ltd’s Lazada Group is preparing to make its maiden foray into Europe, building on its success in South-East Asia to take on rivals such as Amazon.com Inc and Zalando SE in one of the biggest online shopping markets.
Its specific plans will depend on macroeconomic and market conditions, Lazada Group chief executive officer James Dong, 43, told Bloomberg News. But it’s clear Alibaba is intensifying its global ambitions, in part because of rocky economic conditions back home.
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