Elon Musk crafts new master plan before Tesla pulls off the old one


When Musk opened Tesla’s factory in Austin, Texas, in April, he said the Cybertruck and Semi will be in production next year. — Getty Images/TNS

At some point, Elon Musk is going to blog again.

Four months have passed since the chief executive officer of Tesla tweeted he was working on a third "master plan” for the electric-car maker. Parts one and two were playful, endearing and hugely effective in burnishing Musk’s reputation as a visionary, ginning up excitement among investors and prospective hires. Who wouldn’t want to do good for the world by making a difference in global carbon emissions? Does ambition get any bigger than disrupting every major form of terrestrial transport?

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