China’s next-generation Android smartphone makers, led by Honor and Realme, seek big push overseas as sales at home falter

Their sharpened focus on international markets reflects an industrywide concern over declining sales in mainland China, the world’s biggest smartphone market. First-quarter shipments in the country decreased 14% year on year to 74.2 million units amid weak consumer spending and Covid-19-related disruptions. — SCMP

China’s next-generation Android smartphone makers, led by Honor and Realme, are looking to boost sales in international markets, as demand on the mainland contracts because of slowing economic activity under the government’s zero-Covid-19 policy.

Honor, formerly the budget smartphone business of Huawei Technologies Co, and Realme, which was previously a sub-brand of Oppo, are sharpening their efforts in overseas markets to spur new growth, according to separate statements recently made by the two firms’ senior management.