Britain launches second probe into Google's ad practices


FILE PHOTO: The logo for Google LLC is seen at the Google Store Chelsea in Manhattan, New York City, U.S., November 17, 2021. REUTERS/Andrew Kelly/File Photo/File Photo

(Reuters) - Britain's competition regulator on Thursday launched its second probe into the advertising practices of Google, saying the Alphabet-owned search giant could be distorting competition and may have illegally favoured its own services.

The Competition and Markets Authority's (CMA) latest probe follows its into Google and Facebook owner-Meta's "Jedi Blue" agreement earlier this year.

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