Why Russia’s war in Ukraine is hitting Snapchat

The social media app Snapchat and the war in Ukraine might seem far removed from one another, and yet Russia's military aggression has become one of the biggest threats to the platform. — dpa

Snapchat and the war in Ukraine might seem far removed from one another, and yet Russia’s military aggression has emerged as a major threat to the social media app’s revenue streams.

The economic impact of Russia’s invasion of Ukraine, notably on advertising budgets, is strongly being felt at Snapchat, according to the platform’s management.