Spotify will move its live conversation product to its main app

The company will rebrand its live social audio app, Greenroom, as Spotify Live. That app will be used as a place where content creators can organise conversations, which subscribers can hear on the main Spotify app. — Bloomberg

Spotify Technology SA is renaming its live conversation product and integrating the content into its main streaming app to make the service more accessible for users, according to people familiar with the company’s plans.

The company will rebrand its live social audio app, Greenroom, as Spotify Live. That app will be used as a place where content creators can organise conversations, which subscribers can hear on the main Spotify app.